Writing for Swedes, communicating with users

Ida Ragnarsson is a Swedish copywriter based in the south of Sweden. She is a Hyper Island and Berghs School of Communication alumni, always on the lookout for problems to be solved with engaging communication. In her work process, Ida connects creativity with strategy and provides specialist writing for digital channels and brand communication concepts of any kind.

Her Småland heritage has shaped her into a clever inventor, a fan of physical prototypes and licensed rally co-driver (true story). She enjoys the great outdoors, design and architecture, having a beer in Brooklyn, and plans on renovating a #volvoP1800. Someday.


Cross-platform Communication

With a good understanding of user-behavior and business strategy, creative ideas can increase brand awareness, sales and result in better use of the product or service.


Online or offline. Social or internal. Payed, earned or owned. Together with design, copywriting is a great tool to help, stop or change real peoples real behavior.

Group Dynamics

By embracing soft values a group becomes stronger, which increases – not only the work quality – but also the joy of working. Structured processes, evalution and feedback helps.


  • 2012

    Good Old Digital Agency

    Creative Lead & Digital Copywriter (2012-)

  • 2012

    Berghs School of Communication


  • 2011

    Hilanders Advertising Agency

    Copywriter (2011-2012)

  • 2009

    Hyper Island

    Digital Media Programme (2009-2011)

Additional experience & skills

Understanding Group and Leadership (UGL)
Human-Computer Interaction course (UX) at Stanford Online
Design and Lead a Process course at PlanB
Lecturer and Industry Leader at Hyper Island
Lecturer at EFL - Executive Foundation Lund

Check out the full LinkedIn resume

CMS & Basic HTML

Social Media Management


Adobe CS, Office & Drive